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ICALA LETHU
INTSHAYELELO YEPROJEKTHI
I-Wuliangye Yibin Company Limited yinkampani yesiselo esinxilisayo saseTshayina. Isebenza ngokukhethekileyo ekwenzeni i-baijiu, kwaye yaziwa kakhulu nge-Wuliangye, eyenziwe ngeenkozo ezintlanu eziphilayo: i-Proso millet, umbona, irayisi e-glutinous, irayisi ende kunye nengqolowa.
Ukongeza kuyilo olunomtsalane lwangaphakathi, umboniso wewayini ubalulekile kwiivenkile zotywala. Uyilo oluhle lokubonisa lunokusetyenziswa ukugcina indawo, ukubonisa iimveliso, ukugcina abathengi, kunye nokunyusa ukuthengisa. Kubalulekile ukwenza umsebenzi omhle xa ubonisa iimveliso kwivenkile yotywala ukuze utsale abathengi abaninzi kwivenkile ukuze kusetyenziswe. Uya kwaziswa kumboniso wentengiso ozayo, kwaye sinethemba lokukhetha ubuchopho bakho.
Okokuqala kumgaqo wokuqala
Okokuqala, okokuqala ngumgaqo osisiseko wolawulo lwesitora. Le ngcamango ikhona nakwiishelufa zeevenkile ezinkulu. Ngokomhla wokwenziwa, iimveliso eziphuma kumzi-mveliso kuqala zibekwe kwicala elingaphandle, kwaye iimveliso eziphuma kumzi-mveliso kutshanje zifakwe ngaphakathi ukuphepha iimveliso ezikhawulezayo.
Umgaqo womboniso ophakathi
Umboniso okwindawo esembindini uquka ugxininiso lophawu kunye nogxininiso lwento. Ugxininiso lweBrand lubhekiselele ekugxininiseni zonke iimveliso zophawu lwenkampani kangangoko kunokwenzeka kwifomu enye yokubonisa, kunye nokugxila kuzo zonke iimveliso phantsi kohlobo olusezantsi. Ugxininiso lwento lubhekiselele kwiinkcazo ezahlukeneyo zemveliso (ifom yokupakisha), ubunzima bokupakisha), ukuxinwa kwee-flavour ezahlukeneyo.
Kucacile ukuba kulula ukwenza umfutho xa iimveliso zigxininiswe, kwaye umphumo wokubonisa ubonakala ngakumbi.
Umgaqo wokubonisa ngokuthe nkqo
Umboniso othe nkqo unokwahlulwa ube ngumboniso othe nkqo opheleleyo kunye nomboniso othe nkqo ongaphelelanga. Umboniso opheleleyo othe nkqo uthetha ukuba into okanye uhlobo lwemveliso lubekwe ngokuthe nkqo ukusuka kwishelufu ephezulu ukuya kwishelufa esezantsi; umboniso othe nkqo ngokuyinxenye uthetha ukuba into okanye uhlobo lwemveliso lubekwe ngokuthe nkqo kwiibhloko, luhlala kwindawo eqhubekayo kuphela. Inxalenye yemigca yeeshelufu ezininzi zeeshelufu.
Kumsebenzi wokwenyani, zama ukucwangcisa umboniso ophambili weshelufu ngokwendlela yokubonisa ngokuthe nkqo, qala uqinisekise umboniso othe nkqo wophawu, emva koko uthathele ingqalelo umbala wokupakisha (incasa) kunye neenkcukacha zokupakisha.
Phawula iMigaqo yokuBonisa
Qinisekisa ukubeka izinto eziphambili kwindawo evelele kakhulu, ugcine ulungelelwaniso oluchanekileyo, ulungelelanise i-layout enkulu, ukwenzela ukuba i-prayimari kunye neyesibini ichazwe ngokucacileyo, ibonisa isakhiwo esisisiseko kunye nesesibini semveliso, ukwenzela ukuba abathengi banokuyibona. Ukujonga nje.
Lo mboniso wentengiso ukholelwa ekubeni ngenxa yokuba iimveliso eziphambili zizimveliso ezinokumela umfanekiso omhle wemalike yenkampani kwaye zikwazezona mveliso zithengiswa kakhulu, kufuneka kuboniswe ngakumbi kubathengi.
Umgaqo weyona ndawo igqwesileyo
Izikhundla ezahlukeneyo zendawo yokubonisa zihambelana ngokuthe ngqo nomthamo wokuthengisa. Ishelufu eqhelekileyo kufuneka izame eyona ndawo ibalaseleyo yokubonisa. Xa uthengela indawo ekhethekileyo yokubonisa, akufanele ujonge kuphela ixabiso. Yeyona yenzululwazi ukubala umlinganiselo wegalelo/imveliso. Kwaye indawo yokubonisa kwivenkile kufuneka ilungiswe ngokuthe ngqo (umgaqo wokuhlala osisigxina), ukwenzela ukuba abathengi abadala bafumaneke lula.
Oku kungasentla kuzo zonke iintshayelelo zanamhlanje. Ngexesha elifanayo, unokutyelela umboniso wokuthengisa. Ndiyakholelwa ukuba uya kuzuza okuninzi.
